• Ανανέωση και modernization of Cooperative's image

• Βελτίωση των επιχειρησιακών procedures & the process of the production

• Applying modern methods and tactics for a constant growth

• Increasing sales of the bottled wine, in Greece and abroad too.

Στρατηγική τοποθέτηση
Looking to the future, the Cooperative αξιοποιεί its dep knowledge, big experience and the creativity of their members and staff in a try to offer new products all the time with respect to quality and tradition.

Άξονες Ανάπτυξης της Στρατηγικής

1st Άξονας: Factors of Success.
• Shifting the interest to the market.
• Better understanding of the consumers' needs.
• Very quick response to the changes of the external enviroinment.

2nd Άξονας: Ανάπτυξη προϊοντικής γκάμας.
• Εμπλουτισμός της γκάμας.
• Modernisation and improvement of the comnpany's image.
• Απόκτηση των σημάτων ποιότητας.
• Supporting products through communication tactics.

3rd Άξονας: Τιμολογιακή τοποθέτηση.
• The best "value for money" of the market.

4th Άξονας: Distribution & Availability.
• Improving sales per distribution channel
• Geographical expansion of sales