Founded in 1937,the Cooperative Winery of Nemea initially comprised 70 members.

Seventy years later, it has more than 1,000 members and produces 10,000 tons of wine annually, which makes it one of the largest producers nationwide..

Its primary objective is to preserve the tradition of Aghiorghitiko and promote this wine, the oldest Greek variety and an integral part of our cultural heritage.

Looking ahead, the Cooperative uses the profound knowledge, vast experience and endless creativity of its members and executives in an effort to constantly offer new products based on quality and tradition.

The Cooperative's strategic goals

• To renew and modernize the Cooperative image

• To improve business procedures and the production process

• To apply modern methods and strategic actions for the Cooperative development

• To increase sales of bottled wine, both in Greece and abroad

Strategic planning

Looking ahead, the Cooperative uses the profound knowledge, vast experience and endless creativity of its members and executives in an effort to constantly offer new products based on quality and tradition.

Focal points of strategy implementation

1st Point: Success factors.

• Shifting the focus towards the market.

• Understanding consumer needs.

• Speeding up adjustment to changes in the external environment.

2nd Point: Development of product range.

• Expanding the range.

• Modernizing and improving its image.

• Acquiring quality labels.

• Supporting products through communication tactics.

3rd Point: Price placement.

• The best value for money in the market.

4th Point: Distribution & Availability.

• Developing sales according to particular distribution channels.

• Expanding sales geographically.